5 reasons why should you use an e-commerce platform

Nikolina Hodak / August 10, 2022


E-commerce expansion

You may wonder why you should consider e-commerce for selling your products and services. According to Markinblog,  “in 2021, there were 2.14 billion digital buyers. That makes 27.6% of the 7.74 billion people in the world.” Furthermore, what’s more astonishing is that this number is not only rising rapidly but it is expected to continue doing so over the following years. So hop on the train and join the increasing trend of online shopping right away! In the next few chapters, we prepared for you 5 reasons why e-commerce is considered one of the fastest and easiest ways to sell and promote your business.

Increase sales

The great thing about e-commerce is that products are available 24/7 so customers can decide to make an action and buy your product whenever they desire. According to Spyrosoft, an unlimited customer reach can do wonders in terms of increasing your sales. Besides higher sales, you can easily adjust your supplies to your customers' needs if you're not limited to the brick-and-mortar store. With e-commerce, you will also have the possibility to expand your market and sell your products abroad. Furthermore, you will spend less of your budget running a store so you could make more capital. It means saving money and expanding your business much faster.


Be present online

Why do products have better visibility online? Simply, you can target your audience and have a higher reach of customers. Moreover, you also have an audience segment that couldn’t purchase products locally so they turn to online solutions to find a product they want. Your products are always visible and available on the e-commerce platform. Reach customers globally and expand your market. It means you can sell to people all over the world. Isn’t that great? There are no limitations, you can reach whomever. At the same time, you are earning more revenue and you grow your business. Explore various options in the e-commerce world and present your products as you wish. Online world – endless possibilities.


Simplify your buying process

One of the most convenient sides of e-commerce is surely the fact that customers can buy a certain product from the comfort of their homes. For them, it means they don’t have to make an effort and visit a physical store to purchase an item they need at the time. After searching for a product online, they can easily find the wanted product and take action right away. People nowadays expect products are available instantly so e-commerce solutions are a perfect fit. Products being accessible online give customers the advantage of not being limited to local shops and spending less time shopping and finding the right item. And that is the main reason e-commerce makes them an attractive solution. As a seller, you should meet your buyers online and give them the option to purchase your products online as well.


Reduce your costs

What is one of the main advantages that constantly keep retailers selling online? We don’t know if is it the reason number one, but it certainly is in the top 3: cost reduction. Every seller, online or offline, is always trying to find a way to save money and increase revenue. By implementing e-commerce into your business, you will undoubtedly achieve that. In regards to a physical store, you wouldn’t have to pay extra costs such as rent, inventory, repairs, etc. According to Amazon, many sellers have to pay lots to maintain stores, and even after investing that kind of money, they don’t always receive the wanted ROI. With e-commerce solutions, you can reduce the amount of money spent on in-store upkeep. Furthermore, e-commerce requires less investment. For example, e-commerce is a great opportunity for those sellers who want to earn money but don’t have the start-up capital needed to open a physical store.


Offer various payment options

If you decide on e-commerce solutions, it would be useful to have several payment methods. Customers like personalization. Ecommerce solutions give you the possibility to implement several payment methods: cash on delivery, card on delivery, net banking, credit or debit cards, and pay-later credit facility. Since buyers can choose only one type of payment method depending on order value, ease of payment, and availability of cash, it’s important to give them options according to their current situation. This means you don’t have to lose potential customers because you’re lacking payment methods. Pro tip – set a coupon for discounts on the checkout page – this will be of great use for your buyers because the code is already included with the order.


Let’s recap what we just learned.

The best way to increase your sale is to be present online, meaning your products are available 24/7 with the help of an e-commerce platform. Furthermore, target your audience and have a higher reach of customers. By implementing an e-commerce solution, you’re giving your customers a valuable option of not having to leave a home to purchase your product. And this is something many people find very handy. When talking about reducing costs, avoid extra costs physical stores require, and invest that money into your business growth or whatever you set your mind to. Make sure to offer several payment methods and avoid losing potential customers because you’re lacking the options they need.

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Gauss Box is a unique cloud platform designed to manage all business processes. Among many other solutions, Gauss Box includes Web & Ecommerce module. This module is made for merchants and their businesses. You can offer your products and services on the web or manage the content of your website or webstore. Let us know if you plan to implement a webstore into your business. Our team will gladly help and consult with you. Contact us for more information!